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Published twice a month provides actionable tips you can immediately put to work in your business and personal life. For a limited time receive “87 Marketing Secrets of the Written Word,” an ebook by Ted Nicholas with your subscription. To subscribe to THE SUCCESS MARGIN, simply add your name and email address and click on the button below Please note: We respect your privacy. Your e-mail will never be rented, traded, sold, or swapped. Your confidentiality is guaranteed. Plus, you won't receive an endless swarm of junk e-mail either.
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The Perfect Space AdTuesday, October 26, 2004 -------------------------------------------------------- After The Success Margin article "11 Secrets of a Successful Ad," there was an overwhelming number of requests to see an actual successful ad. You can view an example of an ad that incorporates those principles by clicking on the link below. For your reference, here is a summary of the 11 secrets of a successful space ad I covered in detail in the last issue of The Success Margin. #1 Create a powerful headline. #2 Put your headline in quotation marks. #3 Use a drop first letter. #4 Begin the copy with a powerful opening sentence. #5 Talk about your prospect in the copy, not you or your company, 99% of the time. #6 Use easy-to-read typefaces. #7 Set your copy in three columns. #8 Break up the body copy with powerful sub- headlines. #9 Use photographs or illustrations advantageously. #10 Use a coupon with a thin dotted line around the copy. #11 Add copyright information to your ad. To view the sample ad, click on the following link: http://www.tednicholas.com/How_To_Turn_Words_Into_Money_Ted_Nicholas.pdf Your correspondent, Ted Nicholas P.S. You may view the entire article with full explanation of the above points, as well as other previous issues of The Success Margin, at the following: http://www.tednicholas.com/html/restricted_issues.html © Copyright 2004 Nicholas Direct, Inc. |
   
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