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Headline Shortcuts Part VI

The Success Margin

Thursday, July 3rd, 2008
--------------------------------------------------------------

I've previously provided you, my dear subscriber,
no less than five ways to prepare headlines. (I
actually use 11 different techniques.)

Why are headlines so important? Remember, at
least 75 per cent of the buying decisions are made
at the point of the headline.

Without a powerful headline, your promotion stands
no chance whatsoever to be successful. Zero. Nada.

Indeed, it's absolutely crucial. Without a "killer"
headline, you may as well forget the promotion
completely.

Today I'm going to discuss another tested and
proven headline technique. I call it the Problem
Solver.

Basically, you state the prospect's problem as a
question. Then you offer a proven solution.

As you increase your understanding of headlines,
you also should be aware of the role of sub-
headlines.

** What is a sub-headline? **

Following a main headline which is presented in
large, bold print, you present two to five other
headlines in smaller print. These sub-headlines
entice the reader to read down into the text of your
copy. And then to the all-important close, call to
action and order information.

Here are some examples which best illustrate the
Problem Solver approach known by very few
people in the world.

******

Finding it Impossible to Keep Off Those Extra
Pounds?

Now you can stay in great shape and still enjoy
those foods you really love! (Sub-headline)

******

Worried About Losing Your Job?

Here is a proven time-tested way to get a new job
fast, even in today's tough times! (Sub-headline)

******

Stressed Out Every Month by Nagging Bills?

Here's a 100 per cent guaranteed way to live a
worry-free life and enjoy those things you felt you
could not afford! (Sub-headline)

******

Worried About Your Child's Grades in School?

Here's a guaranteed system for turning C's into A's,
improving concentration and transforming your
child's self-esteem! (Sub-headline)

******

Can't Find Quality Super Star Employees?

At last, here's a proven guaranteed system which
enables you to locate the truly outstanding
employees in your field (Sub-headline)

******

Has Expensive Credit Card Debt Got You Down?

Here is a step-by-step method that shows you how
to negotiate with credit card companies to reduce
both your obligation and usurious interest rates!
(Sub-headline)

******

Would You Sleep Better if You Had the Ultimate
Protection Available Against Losing Your Job?

Your best solution may be in starting your own
profitable home-based business in your spare time!
(Sub-headline)

******

Here is the Problem Solver step-by-step headline
formula:

State the prospect's problem as a question. Then
state the solution--

Here's a (proven, time tested, 100 per cent safe,
guaranteed) way to (get the ultimate benefit.)

******

Please keep me informed as to how your new
headlines have increased your Success Margin.

Your correspondent,

Ted Nicholas

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© Copyright MMVIII Ted Nicholas

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