Self-Publishing Cash Machine Part II

The Success Margin

Monday, March 13, 2006


In my last issue I discussed many of the benefits
of self-publishing. These include an unsurpassed
lifestyle and the possibility of never-ending
passive income.

In this Success Margin I will share many more
insider secrets you need to know.

** Writing tips that work **

A big percentage of aspiring self-publishers
would rather write their own book.

But, many would-be authors and self-publishers
find it tough to complete a whole book.

Here is why. Writing a whole book seems such a
huge task, it intimidates many people. The secret
is to break it down into smaller parts.

Here are a few techniques used by successful

1. The Time Principle. Write two to four hours a
day, six days a week without fail. Whether you
create a single page or more, this consistent effort
guarantees that within a few weeks or months
your book will be a reality.

2. The Page Principle. Write one page a day. A
200-page book will be completed in about 7

3. The Dictation Principle. For two to four hours
a day simply talk your material into a tape
recorder or voice activated computer software
program. Then transcribe and edit.

4. The Speech Principle. Break your book down
into a series of perhaps 10 twenty-minute
presentations. Offer to speak for free in your
community at organizations which are always
looking for speakers. These include Kiwanis,
Rotary and Lions Clubs, Chambers of
Commerce and at various men's and women's
professional groups. Record your speech. And
then transcribe it afterwards. Voila. Your book!

I've used all the above methods. But the one
most reliable for me is the Time Principle. I
routinely write four to six hours a day.
Sometimes I work on a book. This e-zine. Or,
of course, on sales copy.

It's important you find a writing method that
suits your particular preference. And then
consistently apply it.

The more you write, the better you get. I
believe a special part of your brain develops
through the writing process.

** How important is your book title? **

Longtime subscribers will recall my stressing
how important your product name or title is. I
recommend that you test your book title before
you finalize it.

The title decision is at least as important as the
headline for an ad.

Tip: Your book title acts as the headline for
your book.

Of course, to generate interest way beyond what
search engines can do for you, it's important to
advertise and to test your assumptions about your

** Secrets of Testing **

The best and least expensive way I've found to
get a good feel for a potentially profitable product
is to simply test the subject in the marketplace.

For example, you can create a domain name that
includes a huge benefit for your niche and set up
a website under that name.

Let's look at a hypothetical example. Assume for
a moment your domain name is

You could create a free special report with this

"How to Get Classic Mercedes Engine Parts
Without Breaking the Bank"

I suspect classic Mercedes Engine Part Collectors
would love to have this report.

You then could prepare three to five limited copy
ads and run them on Google AdWords. Of
course, once you test you can select the winning
ad which gets the most response. Then you repeat
the ad continuously, as your budget allows.

Once you begin to collect the names of your
report acquirers, you could follow up the report
with a paid monthly newsletter at say $67 a year,
a series of books at $25 each and a seminar at

While I haven't actively tested this example, I
believe you get the point.

Obviously if you do not generate sufficient
interest in your free report, you can stop
running ads and cancel additional marketing
plans. This type approach will provide you
invaluable marketing information. Plus

You then can go back to the drawing board and
test another perhaps more promising topic that
may contain the seeds to your Internet fortune.
You simply keep testing until you achieve
profitable results.

And, remember. Most well-known people who
are Internet successes have tested several
products before they found their big winner.

One option you have is to simultaneously publish
your book as an e-book as well as a hardcover
edition. This is what I, and most best-selling
authors, do.

There will always be lots of people who would
prefer a bound book. And what greater gift could
you leave for your family and the world than a
beautifully produced book of your own?

However, if your budget is limited, you can wait
until you first have a successful e-book that's
profitably sold on the Internet. You can publish
a hardcover edition of the book any time later if
you wish.

On the Internet you can also generate worldwide
sales 24 hours a day while you sleep. It's
extremely comforting to have people buying your
book(s) somewhere in the world seven days a

Of course you can also advertise your book
offline if you choose.

But, if you use just one cost-effective online
source, I like Google AdWords. It's basically
a pay-per-click advertising and marketing tool.
When people search specific keywords relevant
to your product or service, they find your ad.
(Using past issues of The Success Margin for tips
as well as my books, create powerful short copy

Your ad shows up toward the top of the search
engine results depending on how much you're
willing to pay. Each time someone finds your ad
and clicks through to your website, you pay
anywhere from 20 cents to one dollar. For
complete information on Google AdWords, click

I began my publishing empire with a $90 ad. My
first self-published book, How To Form Your
Own Corporation Without a Lawyer For Under
$75, alone has achieved sales of over 2,000,000
copies. My 14 other best sellers have sold
millions of copies and 56 books written by others
continue to sell every day around the world. And
I learned everything I know about publishing the
hard way. Through trial and error!

** Unsurpassed lifestyle and rewards **

As a writer and self-publisher, you can live
anywhere in the world you please. I spend most
of my time, when not doing seminars, in
Switzerland or in Cyprus. Or traveling. You can
do the same and suit your own tastes as to where
and how you live.

** What rich people know
that poor people do not **

The vast majority of people in the world trade
time for money. They live paycheck to paycheck
barely getting by. If they lose their job, poof.
No more income.

Rich people have learned the secret of passive
income. Their investment or intellectural
property (books, software, CD's, DVD's) work
for them to earn income. The best sources of
passive income are rents, dividends, interest and

When your investments or your intellectual
property create a stream of income whether or not
you work, or even get out of bed, this is the most
powerful way in the world to create wealth.

** You can live forever! **

Since a successfully published book can literally
live forever, it provides you a realistic chance at
immortality. And it's perhaps the greatest legacy
(better than money) you can leave your children
and loved ones as well as the world at large. I
can't think of a better legacy. Can you?

** A step-by-step plan **

You, too, can become a successful writer and
publisher, as have numerous of my readers and
seminar attendees.

However, before you get started I urge you to
invest in yourself (your best investment) a
minimum of 500 to 1000 hours of study. Once
you know what you need to do, your path will
become much clearer and easier. And cost
effective, too.

You can accomplish this in a few months. First
get all back issues of The Success Margin, free to
subscribers. Study them. Then purchase my
books, especially How to Publish a Book and Sell
a Million Copies, Magic Words That Bring You
Riches, How to Turn Words Into Money, and my
home-study course, Million Dollar Copywriting
Bootcamp. If you diligently apply yourself, you
will increase your chances of success by at least

Self-publishing can be the most rewarding
business in the world. There are no shortcuts,
except good, proven instruction and know-how.
If you are not willing to take these steps, at
minimum I strongly recommend you do not even
attempt it. The truth is unless you learn what you
need to learn, your chance of success is slim to

Dedicated to increasing your success, which is
always in the margin,

Your correspondent,

Ted Nicholas

P.S. For complete information on my best-selling
e-book, ""How to Publish a Book and Sell a Million Copies,