Headline Shortcuts (Part V)

The Success Margin

Tuesday, June 17, 2008

Without a great and powerful headline, no matter
how good it is otherwise, your promotion will fail.

I don't care how terrific the body copy is.

You need a "killer" headline or the promotion
doesn't stand a chance.

It's so important I repeat it here once more.
Seventy-five percent of the buying decision is made
at the headline.

Hopefully, my dear reader, you are now 100 percent

I'm emphasizing headlines like I never have before.
Why? Direct marketers, including new personal
clients of mine, almost always propose or use
headlines which are incredibly weak, boring or
confusing. It's no wonder perhaps as many as 95
percent do not work. In fact, when I see the actual
response figures they don't even come close.

I've already revealed to subscribers in The Success
Margin four of my headline types. Each one is
proven to work through numerous marketing tests.

Today I'll teach you another amazingly powerful
type. I call it "Get Benefits Fast, Regardless."

I really love the power of this one. I'd be willing to
bet you will soon fall in love with it too.

To use and dramatize a certain aspect involved with
many products you can really get that all-important

If it fits your product, this simple, yet powerful
concept can empower your headline like
nothing else can. The single magic word which
describes it is:


In marketing your products and services nothing
meets the heavy burden your headline must carry.

Your headline must do lots of "heavy lifting."

Here are a few responsibility mountains your
headline must climb. It must:

- Attract attention

- Select the right audience

- Make a bold promise

- Dramatize the biggest benefit

- Appeal to your prospect emotionally

Here are a few examples of the Get Benefits Fast,
Regardless technique:


Speak Street French in 28 Days - Even if You've
Never Taken a Single Foreign Language Class - 100
Percent Guaranteed!


Discover How You Can Prepare Five Gourmet
Meals Your Friends Will Rave About in One Week
- Even if You Know Little or Nothing About


Get Fit in 30 Days or Less No Matter How Out of
Shape You Are Now - Guaranteed!


Discover How to Slash Your Cost of Living By at
Least 30 Percent Within 10 Days without Lowering
Your Standard of Living - Or Your Money Back!


Free Special Report Reveals How to Instantly
Avoid the Catastrophe of Identity Theft Which Can
Take Years to Clear From Your Record!


Within 24 Hours Discover Best Tax Avoidance
Secrets the I.R.S. Does Not Want You to Know!


At Last, Within Seven Days You'll Meet at Least
One Person Who Tests Out as Your Ideal Romantic
Partner - Or Your Money Back!


Here is the Fill-in-the-Blanks method for this
technique, Get Benefit Fast, Regardless.

(Discover, Have, Get, Be Enjoy etc.) the (Biggest
Benefit) in (Specific Time Period) Guaranteed. No
Matter What (Your Age, Condition, Bank Account,
Skill Level etc. Doesn't Matter.)

If speed is a crucial or indispensible part of your
product benefit this technique can really make sales

My dear reader, I'll look forward to hearing about
your many successful headlines.

Your correspondent,

Ted Nicholas

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© Copyright 2008 Ted Nicholas